Cybersecurity Services for AppSmart (formerly AppDirect)
B2B technology marketplace and distributor enabling advisors and MSPs to procure and manage cybersecurity, cloud, and SaaS solutions through a unified commerce platform.
CWS is not affiliated with AppSmart (formerly AppDirect). This page describes cybersecurity delivery services CWS offers to channel partners.
AppSmart (formerly AppDirect) at a glance
- Founded
- 2009
- Operates in
- San Francisco, California (headquarters), Montreal, Quebec, Chicago, Illinois, Atlanta, Georgia, Los Angeles, California, Raleigh, North Carolina
- Verticals
- retail, healthcare, hospitality, manufacturing, banking, education
- Acquisitions
- NeoCloud, Raleigh, North Carolina (December 2018), World Telecom Group, Southern California (December 2018), MicroCorp, Atlanta, Georgia (December 2020), ITCloud.ca, Montreal, Quebec (February 10, 2022, more than 1,200 Canadian technology partners), TBI, Chicago, Illinois (February 2023, AppDirect ecosystem then reported at more than 10,000 advisors)
- Ownership
- AppDirect is backed by CDPQ, the Quebec institutional investor. The AppSmart brand was retired rather than sold, with the advisor business unified under AppDirect on January 23, 2023
Compiled from public sources: https://www.appdirect.com/about/press/releases/appdirect-announces-unification-of-its-appsmart-business-under-the-appdirect-brand, https://www.appdirect.com/about/press/releases/appdirect-unifies-its-advisor-business-under-the-appdirect-brand, https://www.appdirect.com/about/press/releases/appdirect-acquires-leading-canadian-cloud-technology-provider-itcloud-ca, https://www.appdirect.com/about/press/releases/appsmart-acquires-microcorp, https://www.appdirect.com/about/press/releases/appdirect-and-tbi-unite, https://www.crn.com/news/cloud/appdirect-s-appsmart-completes-wtg-integration-looks-to-disrupt-the-telecom-channel, https://www.channelfutures.com/mergers-acquisitions/appsmart-acquires-microcorp-strengthens-convergence-strategy, https://www.channele2e.com/news/tsd-ma-appdirect-acquires-tbi.
The Challenge for Enterprise Distributors
AppSmart's Canadian footprint came from Montreal. AppDirect, which assembled the AppSmart business out of its December 2018 purchases of NeoCloud in Raleigh and World Telecom Group in Southern California and launched it as a separate advisor brand in 2019, acquired ITCloud.ca of Montreal on February 10, 2022, bringing more than 1,200 Canadian technology partners into the catalog. The parent is itself backed by CDPQ, the Quebec institutional investor. On January 23, 2023 the AppSmart brand was folded back under AppDirect
That leaves the advisor business with a French speaking center of gravity it did not set out to build. MicroCorp of Atlanta joined in December 2020 and TBI of Chicago followed in February 2023, so more than 10,000 technology advisors now sell connectivity and software subscriptions through one catalog to businesses that increasingly expect security attached to the sale. Subscriptions renew on outcomes, which turns a delivery gap into a revenue question rather than a service one. Quebec sharpens it. A Montreal partner selling into a Quebec account needs the assessment written and delivered in French, and a San Francisco resourcing model does not solve that by itself
CWS covers it directly. Engagements are staffed under the partner's brand or under AppDirect's, to one delivery standard across the United States and Canada, and in French wherever Quebec or Canadian federal work requires it rather than as a translation added afterwards. Corova runs the scoping, the quoting and the project tracking, so an advisor can put a security engagement in front of a customer at the speed they already put a connectivity contract there
Relevant CWS Services for AppSmart (formerly AppDirect)
Based on AppSmart (formerly AppDirect)'s specializations, the following CWS service lines align with their cybersecurity practice.
Why This Matters for AppSmart (formerly AppDirect)
The catalog is already broad enough that advisors rarely need a second supply chain. What it lacks is a services line an advisor can sell without turning into an integrator overnight. CWS is that line, and it works in French where the customers do
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If you work at AppSmart (formerly AppDirect) and want to explore what CWS can do for your cybersecurity services practice, claim this page. We will set up a dedicated partner profile, custom pricing, and a direct line to our delivery team.
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