Cybersecurity Services for AppSmart (formerly AppDirect)

Enterprise distributors like AppSmart (formerly AppDirect) sit at the critical junction between cybersecurity vendors and the reseller channel. The traditional distribution model (buy, warehouse, ship) has been disrupted by cloud delivery, subscription licensing, and the growing demand for services rather than products. Resellers are asking their distribution partners for more than SKU fulfillment. They want enablement, training, technical support, and most critically, access to services delivery capabilities that they cannot build themselves. Distributors that can provide a services layer on top of product distribution will capture a larger share of the channel ecosystem. Those that cannot risk being commoditized by cloud marketplaces.

CWS integrates with AppSmart (formerly AppDirect)'s distribution model to add a services delivery capability that resellers can access through their existing distribution relationship. When a reseller sourcing products through AppSmart (formerly AppDirect) also needs a SIEM deployment, a compliance assessment, or ongoing SOC monitoring, CWS provides the delivery team. This creates stickiness for AppSmart (formerly AppDirect)'s distribution business by making the distribution relationship more valuable than a simple procurement channel. The Corova platform enables AppSmart (formerly AppDirect) to offer its reseller partners a white-label services quoting and delivery engine that differentiates its value proposition in an increasingly competitive distribution landscape.