Get Your Product Into More Hands, Faster.
Building a channel program is slow and expensive. CWS connects your product to active cybersecurity resellers who are already selling in your category, already talking to your buyers, and already closing deals.
The Channel Problem for Growing Technology Vendors
Building a Channel Ecosystem Takes Time
Most vendors underestimate the effort required to build a functioning channel motion. Recruiting partners, enabling them, and maintaining engagement takes dedicated resources most technology vendors don't have.
Skip the 12 Month Build
CWS gives you access to an established network of active resellers already selling cybersecurity services. Skip the 12 month build and start generating channel revenue immediately.
Channel Conflict Kills Momentum
Your sales org is sandbagging the channel motion. Reps see partners as competition for quota. This is the most common reason channel programs fail.
A Neutral Delivery Layer
CWS operates as a neutral delivery layer. We work alongside your sales team, not against them. Partners receive qualified introductions and scoping support, removing the friction that causes internal resistance.
Most Reseller Partners Are Not Active
You signed 50 partners last year. Fewer than 10 are selling. Over 40% of partner implementations fail in the eyes of their customers. Partners lose confidence and stop positioning your solution.
Certified Delivery, Confident Partners
CWS provides certified delivery for your product, ensuring every partner engagement succeeds. When implementation quality is guaranteed, partners stay active and sell with confidence.
You're Missing the Intelligence
Unlike direct sales, you don't see when resellers have conversations involving your solution, which competitors it was positioned against, what features or outcomes were discussed, or what led the client to choose. If the channel isn't working directly with you, this intelligence is never captured.
Real Deal Intelligence
CWS captures deal intelligence at the scoping stage. You see which partners are positioning your product, against whom, and with what messaging. Corova surfaces this data so you can optimize your channel strategy with real signal, not guesswork.
Channel Scale Without Channel Overhead
Reseller Access Without the Ramp
CWS partners with active cybersecurity resellers across North America. When your product fits a partner's client need, we make the introduction directly. No portal setup. No 6 month recruitment cycle.
Sales Enablement That Gets Used
CWS builds channel-ready materials for your product: one-pagers, battle cards, competitive positioning, and reseller playbooks. Built for how resellers actually sell. All accessible on the Corova platform.
Deal Visibility Across the Network
See how your product category performs across the reseller network. Deal registrations, engagement sizes, active regions. Real data from real transactions, not self-reported surveys.
Qualified Introductions
CWS facilitates direct introductions between your team and resellers with active pipeline in your category. You show up to a call with context, not a cold handshake.
Implementation and Adoption Support
When a reseller closes a deal involving your product, CWS delivers the implementation. Faster deployment means faster adoption, lower churn, and higher expansion revenue.
Three Steps to Channel Revenue.
We List Your Product
Your product joins the Corova platform catalog with full enablement materials. Resellers discover it when browsing, searching, or scoping client engagements.
We Enable the Channel
CWS builds reseller-ready materials and trains partners on how to position and sell your product. Practical enablement tied to real deal scenarios.
We Connect and Deliver
When a reseller identifies a client need that fits, CWS facilitates the introduction and can support or fully deliver the implementation.
Numbers That Speak for Themselves
Positioned at the Point of Decision
When a client engagement matches your product category and use case, your solution gets surfaced and included in the proposal. Either CWS subject matter experts embed your product into scoping conversations directly, or Corova provides deal intelligence to channel partners at the scoping stage, positioning your solution at the moment decisions are made.
Reaching Resellers Across Every Security Category
Ready to Grow
Through the Channel?
One call. We'll review your product, identify the resellers in our network who sell in your space, and map out a 90 day plan to get your first channel deals moving.