Cybersecurity Services for Arrow Electronics
Fortune 500 technology distributor with $33B in sales serving 220,000+ technology manufacturers, providing cybersecurity, cloud, and enterprise computing solutions through ArrowSphere marketplace.
The Challenge for Enterprise Distributors
Enterprise distributors like Arrow Electronics sit at the critical junction between cybersecurity vendors and the reseller channel. The traditional distribution model (buy, warehouse, ship) has been disrupted by cloud delivery, subscription licensing, and the growing demand for services rather than products. Resellers are asking their distribution partners for more than SKU fulfillment. They want enablement, training, technical support, and most critically, access to services delivery capabilities that they cannot build themselves. Distributors that can provide a services layer on top of product distribution will capture a larger share of the channel ecosystem. Those that cannot risk being commoditized by cloud marketplaces.
CWS integrates with Arrow Electronics's distribution model to add a services delivery capability that resellers can access through their existing distribution relationship. When a reseller sourcing products through Arrow Electronics also needs a SIEM deployment, a compliance assessment, or ongoing SOC monitoring, CWS provides the delivery team. This creates stickiness for Arrow Electronics's distribution business by making the distribution relationship more valuable than a simple procurement channel. The Corova platform enables Arrow Electronics to offer its reseller partners a white-label services quoting and delivery engine that differentiates its value proposition in an increasingly competitive distribution landscape.
Why This Matters for Arrow Electronics
For enterprise distributors, the future of the channel is not product logistics. It is enabling reseller partners to deliver complete solutions. CWS gives Arrow Electronics the ability to add cybersecurity services to its distribution portfolio without building an internal services organization. The result is deeper partner loyalty, higher per-partner revenue, and a defensible position against cloud marketplace competitors.
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